Customer experience management and business performance

langauge needs analysis of undergraduate business management and economics students

the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...

Optimizing Business Processes to Enhance Customer Experience

Business Process Management on Financial Performance

Background and Aim: Business process management is a comprehensive management approach that aims to align all dimensions and activities of the organization in line with customer needs and automates all processes of the organization. The aim of this study was to determine the effect of business process management on the financial performance of Tehran University of Medical Sciences. Materials a...

Customer Relationship Management and Business Intelligence

The electronic commerce (e–commerce) has significantly made changes in customer relationships. The development of nowadays technologies has enabled customers to rapidly and without difficulty collect information regarding to the supply of various products and services. It will make effortless in finding out the most best with highest quality suppliers. The client is able to choose and to decide...

Improving Performance of Customer Relationship Management through Applying Knowledge Management

Customer Relationship Management (CRM) and Knowledge Management (KM) have become especial and strategic keys in the current competitive environment for all companies.  The critical role of KM as the main determinant of the success of CRM has been the focal point of the previous researches; the present paper aimed at studying the impact of different KM factors- such as Customer Knowledge (CK), S...